Frequently Asked Questions

Everything You Need to Know Before Getting Started

How does SEO differ from PPC advertising?

SEO (Search Engine Optimization) focuses on building long-term organic authority so your website ranks in unpaid search results. PPC (Pay-Per-Click) delivers immediate targeted visibility at the top of search engines by paying only when a qualified user clicks your ad. Most successful businesses deploy both in tandem.

What is Local SEO and which businesses need it?

Local SEO optimizes your Google Business Profile and local citations to rank in the Google Map 3-Pack for 'near me' searches. It is essential for medical clinics, retailers, real estate offices, schools, and professional practices serving customers in regional or national markets across India.

How do you measure success and return on investment (ROI)?

We evaluate success on business outcomes rather than vanity metrics. Our metrics focus on verified commercial inquiries, cost per acquisition (CAC), pipeline conversion velocity, and return on ad spend (ROAS), tracked via transparent real-time dashboards.

Does dotcom media only serve educational institutions?

No. dotcom media is a full-service digital marketing company serving startups, SMEs, retailers, healthcare providers, real estate firms, and corporate enterprises. Educational marketing is one specialized vertical where we possess deep admission-cycle expertise, not our sole identity.

How long does it take to see measurable results from campaigns?

Paid campaigns on Google and Meta Ads start driving qualified traffic and inquiries within 48 to 72 hours of launch. Durable SEO improvements typically show clear ranking compounding within 60 to 90 days. We provide continuous weekly checkpoints and monthly performance reviews.

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